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Always Open

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Dry Displays

Custom Designs




Always Open

Floratech’s Always Open refrigerated displays offer the ultimate in floral protection, featuring Floratech’s patented boundary layer airflow technology. These flexible coolers, available in many lengths, can be arranged with various dry sections to form walk-around islands, counters, wall units or to support whatever merchandising concept you can conceive.

Standard features of the Always Open floral coolers include:
  • Open design that promotes impulse buying
  • Patented “Boundary Layer” airflow technology directly cools vases and gently envelops flowers
  • Self-contained models include compressor, condenser, condensate evaporation, cord and rugged casters. Roll it into place and start selling flowers (remote operation also available)
  • “Maintenance free” return air grille prevents debris from entering the cooling system
  • Thermostatically controlled with an automatic “on demand” defrost cycle
  • Front access to evaporator section makes maintenance easy
  • Corrosion-free, high density polymer composite laminated cabinetry and powder coated aluminum components for durability
  • Oversized evaporator coil minimizes moisture removal, keeping relative humidity high and flowers fresher
  • Many color and material options available (black gloss standard)
  • Available for use with standard, long stem, grower, Procona or European vases

Here is a drawing highlighting the unique airflow and important features of the Floratech Always Open refrigerated display.


Low Profile Flower Merchant
The Low Profile Flowers Merchant features an open top and front for the ultimate in refrigerated floral merchandising. Available in modules of 4, 5, 6 and 8 feet, this cooler can be arranged in straight-line or island configurations to fit any floral department's size or layout. With optional, self-stow shelving you can convert the case from bouquets to arrangements. Optional mirrored two-step dry sections and half-rounds aligned with the cooler's steps create a unified look.


Wall of Color
The Wall of Color is a tall cooler without confining top or sides that offers high vase capacity, unparalleled merchandising flexibility and excellent product visibility from three sides of the aisle. It features patented "scalloped" shelves that can be quickly adjusted to optimize floral presentations, while always making the cooler look full. Self-stowing shelving also makes it easy to convert from bouquets to arrangements. Available in modules of 4, 5, 6 and 8 feet and with an optional wedge, this cooler can be arranged in straight-line or curved configurations to fit any floral department's size or layout.


Checkstand and Cool Spot
The Checkstand and Cool Spot are ideal for your point-of-purchase areas. They are completely self-contained and portable, using 115-volt service so they can be located anywhere in your store depending on seasonal or traffic needs. The Checkstand shown on left accommodates standard or long-stem vases on rings so you can easily adjust according to your floral stock's type and quantity.


Mass Merchandiser
The Mass Merchandiser was designed from the ground up for the rugged, high volume environment of the largest supermarkets and warehouse stores. High vase capacity, shelving options and built-in lighting make this a versatile cooler that makes a statement as an end cap and can be shopped for two sides of the aisle.

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